Saturday, August 15, 2009

My name is K..K.K. KHAN!

A sleepy Sunday hello, my frEEky fellows!

We are awakened from our slumbers with the "shocking" news of Bollywood's Badshah
(does that title still apply I wonder?) Shahrukh Khan being detained for questioning at Newark airport. The impossible has happened, and the furore over swine flu, the drought, hell event the Ambani Brothers have been eclipsed by this event of catastrophic proportions.
It cannot be denied that said event reeks of racial stereotyping and was an easily avoided incident, especially given SRK's megastar presence, It was SRK's close friend Karan Johar who had once recounted how SRK had generated more crowds for a movie premier in London, than had Tom Cruise at a theater near by. Surely then it would not have been hard for airport authorities to recognise who they had detained.

What pertrubs me, is that said event too closely mirrors the plot of SRK's upcoming release called "MY NAME IS KHAN" - directed by close friend Karan Johar, the movie tells the story of an autistic patient (played by SRK) who is detained by U.S. officials, during 9/11, when is unable to answer their questioning due to his mental condition, the film goes on to show the efforts of SRK and and his wife (played by Kajol) to clear his name. Both SRK and Karan Johar have a lot riding on this movie, and have inked out a mega-dollar deal with a Hollywood Studio to promote the same. SRK can also use all the publicity he gets on this outing, as it is reportedly to be a songless film ( it would be a stretch even by bollywood standards to have an autisitic patient sing around trees!)

Bollywood has not been a stranger to publiicity stunts, several years ago, cheap-thrill-generator-extraordinaire Mahesh Bhatt had spalshed adverts in dailies claiming the murder of Manisha Koirala (remember her?). This turned out to be a marketing gimmick for his upcoming movie "Criminal" where Manisha played the murdered wife of the protganist. In the wake of the Gulshan Kumar murder, Mahesh Bhatt again was held responsible for creating a rumour about the SRK being shot on the sets of his then movie "Duplicate".

So there you have it folks, a sad case of mistaken identity or a publicity stunt like no other? Whoever said all is fair in love and war, forgot to mention movie publicity, after all a bollywood potboiler has equal amounts of love and war!!

extra frEEky: Duplicate was also produced by Karan Johar's production house - Dharma Productions!!


Sandhya said...

Stunts of such kind are downright tacky. And it is really sad to see such stunts growing increasingly common. Case in point being the Barbara Mori - Hrithik hook up? It is so lame. Hence like the publicity around Kaminey.. everybody looked forward to it cos it is a Vishal Bharadwaj film.. and he has made some mindblowing work in the past, and not because of Priyanka and Hrithik's short lived created-for-publicity romance!

reevi said...

I a agree with the queen. cheap gimmick. Mamooty ( :)) was also detained in the US, and is also pretty famous, but just took it in his stride.


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